Literature Review Key Concepts Theories And Theories

Literature Review/ Key concepts theories and Theories: The purpose of Literature review is to present an overview of existing scholarly material and to understanding gaps relating to the research area the questions pose. Meharabian and Russell (1974) proposed a theoretical model in which they discussed how service environment stimulates the customer’s emotions and there by influences their behavioural intentions. In this model quality of a customer’s experience is measured by measuring the emotions of pleasure, arousal and dominance (PAD). Pleasure comes from happiness or satisfaction, arousal is derived from excitement based on environment stimulations and dominance as the ability of the customer to control the environment or feeling in control. Emotions Emotions are a strong feeling deriving from one’s circumstances, mood or relationships with others. (Google Sholar). The Mehrabian and Russell model Figure 3 The model focusses on two topics, The emotional impact of physical stimuli and The effects of physical stimuli on variety of behaviours.(Mehrabian and Russell 1974) Mehrabian and Russell defines it as ,the approach â€Å"centres on the use of human emotional responses to environments as intervening variables linking the environment to the variety of behaviours it elicits†. Later research conducted by Donnavan and Rossiter (1982) finds Dominance emotion does not have a significant impact on customer behaviour. However, In a gambling environment and the intensity ofShow MoreRelatedThe Importance Of Concept Development And Concept Analysis869 Words   |  4 Pagesnursing research, clarification is key when discussing concepts. â€Å"Clarifying, recognizing, and defining concepts that describe phenomena is the purpose of concept development or concept analysis† (Wills McEwen, 2011). 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